Website Creations
We help you write heroes’ journeys for you clients, utilize SEO and user experience design to create a new website that optimizes client engagement.
We Make your Website Work Harder for You
Is your website functional, but it isn’t generating new business? Are you frustrated because you spent time and money creating a good-looking website and you don’t know why it isn’t generating leads? We can help!
There are two disciplines in the world of technology that can be harnessed to create a website that generates leads:
Search Engine Optimization (SEO)
User Experience (UX) Design
Then, we add the “sweet sauce” that centers your potential clients in the content:
Writing Heroes’ Journeys for your clients.
We find the optimal path through these three lenses and update your website so that potential customers find it when they use search engines, see themselves reflected in the content, and delight in using it!
Usability of design
Navigation
Accessibility for:
Color Blindness
Visually Impaired
Language Barriers
Assessment Includes:
User Experience Design
Color Theory
Calls To Action
Design Responsiveness
Mobile Friendliness
Identifying Time-Sensitive Material for Maintanence
Website Creation Process
We have a free one-hour consultation to understand your potential audiences for your website and your marketing goals.
We perform an assessment of your website, including: a branding conversation and the writing of Heroes’ Journeys for each of your specific clients.
We create a report of our assessment findings, including a Storyboard which shows all the pages on your new site, the sections on each page and the path through them.
We design and develop your new website, using user experience design, and writing the content from the branding conversation and the heroes’ journeys.
In addition, we can show you to use Donald Miller’s “Building A Story Brand” to create a hero’s journey for potential clients to help you write content.
Athena Guarantee
What Success Looks Like
A website that generates leads on its own while you sleep!
A website that can easily be used as part of a digital marketing campaign.
Pride that you have a website that is accessible to people with disabilities.
Security that you have a website that is NOT vulnerable to law suits from bad actors claiming that your site is not accessible to people with disabilities.
Site Structure
Content Optimization
Rankings and Analysis
Search Engine Optimization
Assessment includes:
Titles and Header Tags
Keywords
Off-Site Efforts